MAN Engines

Success needs more than a powerful engine

MAN Engines develop, manufactures and sells pioneering diesel and gas engines of excellent quality. MAN Engines offers decades of industry experience and the expertise for a wide range of assembly situations and load profiles; ranging from products for commercial vehicles, power generation and cogeneration, or drives for  agricultural machinery, rail, water or special-purpose vehicles.

How do we create a distinctive campaign for a business unit with a strong corporate brand?

The campaign for MAN Engines uses the brand system of MAN Truck & Bus. The uniqueness of the adverts is achieved by a special image style.

The layout system

»The campaign we developed for MAN Engines makes use of MAN Truck & Bus’ layout system and imagery, yet it has a very high level of autonomy, which is created by an additional product image and an image perspective found specifically for MAN Engines.«

Raimond Radtke, Creative Director

Contact

Frankfurt

frankfurt@whybrand.de
+49 69 24 74 73 10

Berlin

berlin@whybrand.de
+49 30 23 25 61 60

Zurich

zurich@whybrand.ch
+41 44 250 86 00